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For brand & comms leads

Brand health,
in their words.

The Brand & Sentiment workspace, refreshed every morning. Sentiment gauge, executive verdict, the messaging gaps between what you say and what they want. Personas with their actual frustrations, real goals, and exact phrases. The praise themes ready to ship as ad copy.

Start Intelligence — $197/mo → Get the report — $97

The problem

A brand health number is not a brand health answer.

You can buy a sentiment score from any of a dozen tools. None of them tell you the things you actually need to brief into next week's work — which praise themes deserve to be in the ad, which complaint themes are a quiet PR risk, what your Tuesday persona actually frustrates over at 11pm.

You're stuck doing the synthesis manually. Reading the dashboards, screenshotting the worst reviews, paraphrasing them in a Notion doc. The board sees the number. The work sits in your head.

The job is to translate brand signal into specific moves — copy rewrites, persona refreshes, response drafts, things to flag before press picks them up. That translation layer is the missing tool.

The shift

Stop owning the sentiment number.
Start owning the priority rewrites.

Inside the Brand & Sentiment workspace

Open it Monday morning. Read it in five minutes.

Sentiment gauge, executive verdict, ranked themes with vivid quotes, customer personas, and the messaging gaps that are quietly killing your conversion. All from real public reviews. Refreshed overnight.

app.scoutr.world / dashboard / brand

Overview Competitors Marketing Products Brand & Sentiment

Sentiment gauge

68%

238 mentions
last 30 days

162 positive · 76 negative

Executive verdict

Healthy with one acute risk.

Praise themes around authenticity and curation are strong and growing. Packaging arrived dirty is up 41% week-over-week and warrants a response before it crosses into press.

Themes shifting overnight

Authentic & curated

+18 mentions

You can tell every piece in their catalogue was chosen by someone who actually knows the period.

→ Copy as ad-ready VPO

Packaging arrived damaged

+41 mentions

The poster itself is incredible. The tube it shipped in looked like it had been through a war.

→ Brief ops + draft response

Worth the wait

+12 mentions

Took five weeks but the moment I unrolled it I forgot I'd waited.

→ Reframe shipping page

Slow customer service

+9 mentions

Took three days to hear back about an authenticity question. For this price point that's slow.

→ Flag for support lead

Customer persona — primary

Margaret, 52 Quality_seeker · primary

Meta · interest: art collectors · 45–65

Real frustration

Every site looks like a vintage poster site. None feel like a curator.

Real goal

A piece that tells a story when guests ask about it.

Exact phrase

Authentic, not just old.

Critical messaging mismatches

3 priority rewrites flagged

Premium quality vintage prints

Authentic, curated by collectors

Free worldwide shipping

Worth the wait — 4 to 6 weeks for authentication

100% satisfaction guarantee

If it's not exactly as described, send it back

Mockup shown. Your actual workspace shows your brand, your reviews, your personas, your messaging gaps. Refreshed every morning.

The brand & comms week

Three loops. Repeatable.

Three specific moments where the workspace changes what you do — Monday morning, post-campaign, and the quarterly board read.

Monday · 10 min

The language drift check.

Open the workspace. Scan the top theme deltas. Are the words customers used about your brand last week still the words you want them using? If expensive rose and authentic fell, you have a positioning conversation to brief into marketing.

01Read the executive verdict at the top.

02Check the theme grid for any shift over 30%.

03Brief one rewrite if a brand attribute is drifting.

Post-campaign · +2 weeks

The campaign echo audit.

Two weeks after a campaign ships, check whether customers are using its language back at you. Rising themes match the brief? It landed. Nothing moved? It didn't. Evidence for the post-mortem, not opinion.

01Note the three message pillars from the campaign brief.

02Check rising themes for those words at +14 days.

03Report what moved in the post-mortem with citations.

Quarterly · before board

The board pack anchor.

Before the quarterly review, pull a Scoutr brand snapshot. Three slides: top themes versus three months ago, sentiment trendline, the persona shifts. No agency to commission. No design time.

01Run a fresh report covering this quarter.

02Export the Brand workspace as PDF or HTML.

03Drop into your board deck. Cite to source.

What's in the workspace

Six things, one screen, refreshed every morning.

Not a dashboard you log into and interpret. A structured surface with the specific moves a brand & comms lead needs to run their week.

Sentiment gauge

The number, contextualised.

Rolling 30-day sentiment with positive/negative/neutral breakdown. Above the gauge, the executive verdict — what the number actually means in plain English. Not a vanity score.

Theme deltas

Praise & complaint, ranked.

Top praise themes ready to copy as ad copy with one click. Top complaint themes ranked by velocity. Each with vivid quotes and a one-line action.

Customer personas

Real frustrations. Real goals.

Two to three personas, each with demographics, real frustrations, real goals, exact phrases customers use, and Meta targeting parameters.

Messaging gap audit

What you say vs. what they want.

The exact gaps between your current site copy and what your customers' own language tells you they want. Each gap scored 1–10 with a priority rewrite.

Reputation risk monitor

Flagged before press.

Negative theme clusters that crossed velocity thresholds overnight. Email plus optional Slack, Discord, Teams, or webhook channels. Quiet hours respected.

Board-ready exports

Three slides, fifteen minutes.

The full Brand workspace exports as PDF or HTML, ready to drop into your quarterly deck. No design time. Every claim cited to source.

What this isn't

Daily, not real-time.

If a TikTok blows up at 9pm and is in the press by 7am, you'll see it in the morning brief — not a push notification. For sub-hour crisis monitoring (live press alerts, instant escalation paths), Brandwatch and Meltwater do that. They start at $20K/year and need an analyst.

Scoutr is also not a substitute for a senior comms lead. The workspace surfaces what shifted and suggests the priority rewrites. You still own the judgment of whether to respond, how to respond, and who needs to know.

What it is: the system that catches the slow build before it becomes the sudden crisis. The translation layer between sentiment data and specific moves. The Monday morning read that used to take two hours of dashboard scraping.

Brand & Comms · $197/mo