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Use cases / Competitor Intelligence
For founders & growth

Watch every competitor.
Down to the SKU.

Three pages, one product. Competitors workspace shows the strategic picture. Product Catalogue shows who's on sale right now. Product Intelligence shows the per-SKU detail. All refreshed every morning.

Start Intelligence — $197/mo → Get the report — $97
The problem

Knowing your competitors exist is not the same as knowing what they did last night.

You have a list. You bookmarked their sites. Maybe you screenshot their pricing page once a quarter. Maybe a junior on your team checks for new launches every Monday.

None of it scales. By the time you notice a competitor dropped their flagship by 18%, three weeks of your traffic has already bounced to compare prices. By the time you spot a new SKU, they've had a month of organic momentum.

Real competitor intelligence is structured, daily, and searchable down to the variant level. Anything else is wishful thinking.

The shift

Stop bookmarking competitor sites.
Start opening one workspace.

Inside the Competitors workspace

Strategic picture, one screen, refreshed overnight.

Pricing positioning, product overlap, market price bands, exploit angles. The high-altitude view before you drill into individual SKUs.

app.scoutr.world / dashboard / competitors
Overview Competitors & Pricing Marketing Products Brand & Sentiment
Competitors mapped
12
In latest scan
Products captured
847
+9 vs yesterday
Categories tracked
6
Distinct types
Market median
$108
N=847 products
Competitor matrix
Allbirds
Premium
Range
$95–$145
Products
127
Avg
$118
Your angle
Sole durability is their top complaint theme. You can win the “lasts longer” position.
Vessi
Mid
Range
$135–$165
Products
68
Avg
$148
Your angle
Waterproof is their one note. Customers want a second story — versatility, not just dry feet.
Cariuma
Mid
Range
$98–$129
Products
94
Avg
$112
Your angle
Strong on style, weak on performance. Reviewers wanting an athletic option are your inbound traffic.
Rothy's
Premium
Range
$125–$199
Products
156
Avg
$159
Your angle
Direct competitor on positioning. Their sustainability story is dated — yours can be sharper.

Mockup shown. Your actual workspace shows your tracked competitive set, your category, your angles. Refreshed every morning.

The three layers

Strategic, tactical, granular. One product.

Competitor intelligence isn't a single screen. It's three altitudes, and Scoutr renders all three so you can drill from the boardroom view to a single SKU without leaving the dashboard.

01
Strategic layer · Competitors workspace

The picture you'd commission a $40K consultancy report for.

Competitor matrix with positioning, price ranges, product counts, and an exploit angle for each one. Pricing distribution charts. Product overlap heatmaps. Market price band analysis showing where the white space is.

The kind of slide a strategy lead would put together over two weeks of desk research. Rebuilt every morning, automatically, from the actual data on your competitors' live sites.

What's on the screen
  • Competitor cards with positioning pill, price range, product count, exploit angle
  • Pricing distribution per brand with median markers
  • Product overlap heatmap across categories
  • Market price bands with sellers in each tier and white space callouts
  • Movement feed once you have two scans to compare
02
Tactical layer · Product Catalogue

The browsable competitive set you can filter, sort, and drill.

Every product in your competitive set, captured with image, brand, price, sale flag, and category. Three tabs.

Catalogue for browsing the full set with brand and type filters. On Sale Now with rollup stats showing average and deepest discounts in your category right now. Whitespace showing trending demand themes that no competitor has matched with a product yet.

What's on the screen
  • Search and sort across the full competitive catalogue
  • Filter by brand, product type, on-sale status
  • “Yours” tag on your own products so you can compare directly
  • Discount percentages surfaced visually on each product card
  • Whitespace tab ranked by priority with zero-match callouts
03
Granular layer · Product Intelligence

A complete dossier on any single SKU.

Click any product in the catalogue and you land on a per-product detail page. Gallery, pricing history chart, pricing gap analysis showing where it sits against the category band, full variant table with SKU-level pricing, and a scan timeline showing when the product was first captured and every change since.

Plus reviews. The product intelligence page surfaces real reviews from across the brand, with sentiment breakdown and a dedicated three-star truth section — the swing-voter reviews that reveal where conversion is actually won.

What's on the screen
  • Image gallery, target/competitor badge, price block with discount
  • Tracking metadata: first seen, last seen, scans observed
  • Lifecycle narrative banner explaining the product's trajectory
  • Price history chart with hover detail
  • Pricing gap analysis: min, p25, median, p75, this product
  • Variants table with SKU-level pricing and discount
  • Category competitors and brand siblings carousels
  • Trending overlap, reviews with sentiment, scan timeline
A real moment

A competitor drops price. Here's how you find out.

Three steps. Repeatable. The kind of moment that takes a competitor twenty minutes to execute and used to take you a month to notice.

01
7:42 AM · Email

The brief flags it

Subject line says “3 things shifted overnight.” One of them: Vessi dropped their flagship Everyday Move from $145 to $119. A 17.9% cut.

02
8:15 AM · Workspace

You drill

You click through. Product Catalogue → On Sale Now. Vessi's there with the new pricing. You click into the SKU. Product Intelligence shows the full price history — this is the lowest they've ever gone. Not a typo. A move.

03
8:23 AM · Decide

You ship the response

Your equivalent SKU sits at $129. You decide: hold the line, or match for the week. You message ops. You message marketing. Eight minutes from email to action.

What this isn't

Public web only. No enterprise data.

Scoutr scrapes what's publicly visible. Competitor pricing pages, product catalogues, public reviews, public sale flags. The same data you could find by visiting their sites yourself — just structured, daily, and searchable.

If you need real-time inventory data, channel-level sales numbers, or licensed third-party panel data, Particl, Edge by Ascential and the syndicated panel providers operate at that level. They start at $1,000+/mo and require contracts.

Scoutr is built for the founder building toward $10M who needs to know what changed on competitor sites overnight, structured into a workspace they can act on before the day starts. Not the same job.

Competitor intelligence · $197/mo

Three layers.
One workspace.

Strategic, tactical, granular. Refreshed every morning. The same view a Director of Strategy would commission, rebuilt overnight while you sleep.

Start Intelligence — $197/mo → Get the report — $97
No contracts Cancel anytime First brief tomorrow morning