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For founders, CEOs & GMs

Four numbers.
Every Monday.

One card. Brand health, category direction, competitive rank, top emerging risk. Ready by 07:00. Shippable to the board deck in one click. No analyst, no agency, no research cycle.

Start Intelligence — $197/mo → Get the report — $97

The problem

You walk into Monday with revenue numbers. You don't have customer numbers.

Every leader runs the same Monday: GA4 open in one tab, Shopify in another, the latest finance pack in a third. You know last week's revenue, conversion, and CAC down to the dollar. What you don't have is what your customers are actually saying about you.

So you ask marketing, who tells you “sentiment is good.” You ask product, who tells you “the team's heads down.” You ask the agency, who quotes a six-week research project at $25K. The board meeting is in two weeks. Nobody has the answer in front of them.

Meanwhile your competitors are getting reviewed, your category is moving, and a packaging complaint is quietly compounding on Reddit — none of which shows up in your finance pack until it's already in your churn numbers.

The shift

Stop reading finance reports first.
Read the customer signal first.

The Monday snapshot

Four numbers. One card.

Not 60 slides. Not 12 dashboards. Four numbers that matter — synthesised from 19+ public sources overnight. Shippable into this week's leadership deck before coffee cools.

app.scoutr.world / dashboard / leadership snapshot

Leadership snapshot · Week 16

Mon 21 Apr · 07:00

Brand health

68%

↑ +3 pts vs. last week

Positive-to-negative ratio 2.2 : 1. “Authentic” and “knowledgeable” leading. “Slow shipping” rising as a friction word.

Based on 238 mentions across 19+ sources

Category direction

+4.1%

↑ QoQ search interest

Demand growing slowly. “Vintage advertising” +61% YoY. “Lithograph prints” declining −27% — worth noting for positioning.

Google Trends · 5 countries · 24-month window

Competitive rank

3of 6

↑ up from 5 last quarter

Ahead of Poster Museum and La Belle Epoque on sentiment. Chisholm Larsson still leads by volume. Premium $220–$850 band still empty.

Sentiment + share-of-voice ranking

Top emerging risk

1cluster

Watch · below threshold

Packaging complaints +41% week-on-week. Currently 103 mentions (9.7% of negatives). Not critical. Recommend fix before it compounds.

Velocity alert · 4-week baseline

Synthesised from 19+ sources · next refresh Mon 28 Apr Export to board deck →

Mockup shown. Your actual snapshot uses your brand, your competitors, your category. New card in your inbox every Monday morning.

The loop

Three moments. The leadership cadence.

Monday sense-check, quarterly board prep, and the ad-hoc “we need to know about X by Friday” request — the three moments leadership actually uses intelligence.

Every Monday · 5 min

The coffee read.

Before your first meeting Monday, read the four numbers. All steady? Skip the rest of the day's noise. Spike or drop? You know what to ask marketing at 10am and what to flag at exec sync.

01Open the Monday snapshot email.

02Read four numbers + four notes. Three minutes.

03Anything moved more than five points? Bring it up at standup.

Before board · quarterly

The board insert.

Two days before board, export the quarterly snapshot. Four slides: brand health trend, category direction, competitive rank, top emerging risks. Drops into your existing deck template without a designer.

01Run the quarterly export from the dashboard.

02Paste the four charts into the customer section of your board deck.

03Cite sources inline. Defensible without a research team.

Ad-hoc · same day

The 9:30am ask.

“Why are we hearing about packaging on Reddit?” By 2pm you have the answer — verbatim complaints, four-week velocity, competitor comparison — without commissioning anything.

01Run a focused query on the specific topic.

02Pull three verbatim quotes plus the velocity chart.

03Draft a three-bullet reply with sources. Ships before afternoon meetings.

What you get

Six outputs. All executive-grade.

Not dashboards. Not analyst reports. Board-ready intelligence formatted for the cadence leadership actually runs on.

Monday snapshot

Four numbers, four notes, in your inbox every Monday 07:00. Read in five minutes. Know where you stand before the week starts.

Board-ready exports

PowerPoint, PDF, and HTML formats generated on demand. Drops into your existing deck template — no designer needed.

Trend attribution

12 months of daily snapshots archived. Attribute brand health moves to specific campaigns, launches, or external events.

Risk-level flagging

Emerging narratives scored by velocity, mention volume, and source credibility. Low / Watch / Elevated / Critical — you read a flag, not raw data.

Competitive scorecard

Your rank among direct competitors, refreshed weekly. Sentiment + share-of-voice + category position in one view.

Ad-hoc query capability

Question at 9am. Defensible answer with citations by 2pm. No research commission, no agency cycle.

What this isn't

Operator signal. Not enterprise market research.

Scoutr gives leadership the customer signal in the cadence operators actually run on. It's built for founders, CEOs, and GMs of consumer-facing brands — not every C-suite role.

If you lead enterprise-only B2B with NDA-bound customers and no public footprint, the signal Scoutr reads simply isn't there. If you run a Fortune 500 with dedicated insights, PR monitoring, and brand-tracking infrastructure already in place, Scoutr supplements that work — it doesn't replace Gartner, Forrester, or your enterprise research stack.

And if you need regulated-industry evidence (pharma, medical, financial compliance) where consumer claims need panel-validated statistical significance, Scoutr is directional — not compliance-grade. Use it alongside, not instead of, the rigorous work.

Leadership · $197/mo